StorySizesDetails
Pack backpack flat-lay on white with unzipped pocket showing a stuffed dinosaur toy poking out
SS'26

Pack — Backpacks

BUILT FOR
THE ONES
WHO RUN

Ages 3–12

Three sizes.
One promise.

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Magnetic Buckles★Reflective Zippers★3-Year Warranty★Foam-Molded Back★Sized for Small Fingers★School-Bus Tough★Ages 3–12★Magnetic Buckles★Reflective Zippers★3-Year Warranty★Foam-Molded Back★Sized for Small Fingers★School-Bus Tough★Ages 3–12★

Craftsmanship

Every Detail.
Deliberate.

We photograph our hardware the way watch brands photograph movements. Because the buckle your five-year-old snaps shut every morning deserves that respect.

Close-up macro shot of reflective zipper pull on a kids backpack showing metallic detail
Reflective Zipper
Overhead flat-lay of Pack backpack showing magnetic buckle system on bright white background
Magnetic Buckle
Macro detail of reinforced stitching on backpack strap in high contrast showing durability
Triple Stitching
Close-up of foam-molded back panel of childrens backpack showing ergonomic contours
Foam-Molded Back
Interior of Pack backpack showing organized pocket system with padded laptop sleeve
Interior System
Side angle of Pack backpack showing water bottle pocket and compression strap in graphite color
Side Pocket

3.

Year Warranty

No questions asked

8.

Stress Tests

Per production batch

500g.

Max Weight

Empty bag weight

24h.

Waterproof

Seam-sealed zippers

What's Inside
The Build.

Engineered for the chaos of childhood. Designed so parents don't have to think twice.

Child wearing Pack backpack running across a sunny schoolyard showing the bag bouncing naturally

Core Feature

Foam-Molded
Back Panel

Contoured to a child's spine, not shrunk from an adult template. Distributes weight evenly so shoulders stay free for monkey bars.

Magnetic Buckles

Sized for five-year-old fingers. Snaps shut in one motion, opens without frustration.

Reflective Zippers

High-visibility pulls catch headlights at dusk. Because the walk home matters.

3Y

3-Year Warranty

Survives bus rides, mud, and whatever else.

Child running across schoolyard with Pack backpack bouncing showing real-world durability

School-Bus Tested

Hurled, sat on, dragged. Passed.

“The only bag he reaches for himself.”

Maya K., Parent

Waitlist Member

Child mid-sprint across schoolyard with Pack backpack bouncing on their back, shot in natural daylight
Lifestyle

Made for the sprint, not the shelf.

The Sizes

Mini
Ages 3–510L
Mid
Ages 6–816L
Max
Ages 9–1222L

Three sizes engineered from scratch. Not one adult bag scaled down twice.

The Object

Mini Pack
Colorway 01

Pack Mini backpack isolated on pure white background showing electric lime colorway and all hardware details
View Details ↗
Young girl kneeling to open Pack backpack on school steps showing magnetic buckle in use
Ages 3–5
Boy running with Pack Mid backpack showing bag in motion against blurred school exterior
Ages 6–8
SS
2,847 parents on the list

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Access.

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First Access

Before public launch

🏷️

Founding Discount

Locked in forever

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Priority Shipping

First units out the door

2,847 parents already in. Founding access closes soon.